GOOGLE ADS CONSULTANT

Google Ads Management Consulting That's Built Around Your Numbers, Not Vanity Metrics

I'm Ajeet Kumar, a Google Ads consultant who has personally managed 50+ campaigns and ₹2+ Crore total ad spend across industries like travel, legal services, D2C, e-commerce, healthcare, and education since 2016.

My clients don't hire me for clicks or impressions. They hire me to lower their cost per lead and turn Google Ads into a predictable revenue channel.

cost_per_lead.log
Cost Per Lead — Umrah Services, Delhi
₹300 0
↓33% cost per lead
0/10 Quality Score (from 3/10)
0:1 ROAS (from 2:1)

THE AUDIT

Why most Google Ads accounts underperform

Google Ads is not a "set it up and let it run" platform. The auction system, algorithm-driven bidding, and Smart Bidding models are designed to spend your full daily budget — whether or not that spend is producing qualified leads. In my experience auditing accounts, the same handful of problems show up again and again.

×

Broad match keywords with no negative keyword list, quietly pulling in irrelevant search traffic.

×

Conversion tracking that counts the wrong actions — form loads instead of form submits, or duplicate conversions.

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Campaign structures inherited from templates, not built around how the business actually generates revenue.

×

Smart Bidding turned on too early, before there's enough conversion data to optimize correctly.

×

Landing pages disconnected from ad intent — driving traffic but not driving action.

×

Generic best practices copy-pasted across every account, instead of a strategy tied to your margins and sales cycle.

RESULTS I'VE DELIVERED

₹300 to ₹200 cost per lead, with ₹10,000/month in wasted spend recovered.

For a Umrah Services client in Delhi, I rebuilt account structure, tightened match types, and fixed conversion tracking — cutting cost per lead by 33% and lifting Quality Score from 1/10 to 9/10.

Results vary by industry, budget, and starting point — but this shows what a structured, data-first approach can do.

Cost per lead — Umrah Services, Delhi ~4 months
₹300 Before
₹200 After
↓33%
Cost per lead
1→9
Quality Score /10
₹10k
Wasted spend recovered/mo
Superb Enterprises, Delhi

Conversion rate: 2% → 3% (↑33%)

Superb World Trip, Delhi

ROAS: 2:1 → 3:1

WHAT I DO

A full-stack Google Ads consulting process

Every engagement runs through the same disciplined process — whether I'm auditing an existing account or launching one from scratch.

01

Account Audit & Strategy Blueprint

A structured diagnostic of your existing account — or a from-scratch launch plan if you're new to Google Ads.

  • Account structure & budget allocation review
  • Keyword match-type & wasted spend analysis
  • Tracking accuracy & landing page alignment check
02

Campaign Structure & Setup

Campaigns built around SKAGs or tightly themed ad group clusters so the algorithm gets clean, unconfused signals.

  • Segmentation by product line, geography, or funnel stage
  • Budget allocation based on performance data, not equal splits
  • Extensions configured to improve CTR & Quality Score
03

Keyword & Audience Research

Intent-first keyword research that fills your account with buyers, not just traffic.

  • Search term mining & competitor gap analysis
  • Ongoing negative keyword list building
  • In-Market, Affinity & Remarketing audience layering
04

Ad Copy & Creative Optimization

Copy tested against conversion data, not opinions, and built around real objections and offers.

  • Responsive Search Ads with distinct headline themes
  • Continuous A/B testing on a fixed schedule
  • Creative guidance for Display/YouTube/Demand Gen
05

Conversion Tracking & Analytics

Tracking mapped to real business outcomes, because no optimization is better than the data behind it.

  • GA4 configuration & Enhanced Conversions
  • Call tracking & offline conversion imports
  • Live dashboard reporting in Looker Studio
06

Ongoing Optimization & Bid Management

Once live, the account runs on a fixed review cadence — never left on autopilot.

  • Weekly search term & negative keyword review
  • Bid strategy management as data volume matures
  • Reporting on CPL, CPA & ROAS — not raw metrics

HOW IT WORKS

How the engagement works

A clear, sequential process from first call to scaling — so you always know what happens next.

1

Discovery Call (Free)

A 20–30 minute call to understand your business, current Google Ads setup, sales cycle, and what a "qualified lead" actually looks like for you. No pitch — just enough context to know if I can genuinely help.

2

Account Audit

If you have an existing account, a full audit against my standard checklist, delivered as a written report. If you're new to Ads, a market and competitor analysis to define opportunity, budget requirements, and expected cost-per-lead ranges.

3

Strategy Blueprint & Proposal

A written plan covering campaign structure, targeting, budget recommendation, tracking requirements, expected timeline to see meaningful data, and clear pricing for ongoing management.

4

Build / Restructure

Typically 5–10 business days to build or restructure campaigns, implement tracking, and QA everything before launch.

5

Launch & Optimization Cycle

Campaigns go live with daily checks in week one, then weekly optimization reviews. You get a monthly performance report plus a live dashboard.

6

Scale

Once cost per lead or acquisition stabilizes at a profitable level, we look at scaling — additional budget, new campaign types (Performance Max, Demand Gen, YouTube), or new geographies and product lines.

WHO THIS IS FOR

Built for businesses that can measure outcomes, not just clicks

This consulting service is built for businesses that meet at least one of the following.

Already running Google Ads but unsure if the spend is profitable
Tried an agency before and got vanity-metric reporting instead of outcomes
Launching Google Ads for the first time and want it structured correctly
Have a defined sales process and can tell me what a "good lead" looks like

INDUSTRIES I WORK WITH

Travel Real Estate D2C E-commerce Healthcare & Clinics Education & Coaching

TYPICAL MONTHLY AD SPEND

₹0.3 lakh – ₹3 lakh / month

ONGOING MANAGEMENT

What's included in ongoing management

I work as an extension of your team, not a black box — with direct access to the person actually making optimization decisions.

Full account management inside your Google Ads account
Weekly optimization of bids, budgets & negative keywords
Monthly reporting call covering CPL, conversion rate & ROAS
Direct access to me — no account manager layer
Conversion tracking maintenance as platform requirements change
Proactive testing of copy, audiences & campaign types
Not included: Landing page design/development (available as a separate service), creative/video production, website hosting or CMS management.

WHY WORK WITH ME

The results you can expect

0+ Years managing Google Ads accounts
₹2+ Cr Cumulative ad spend managed
0% Avg. reduction in cost per lead within 90 days
0+ Campaigns personally managed
20–30%
Lower cost per lead, typically within 60–90 days of restructuring
30%+
Reduction in wasted spend from search term & placement exclusions
Improved conversion rates from tighter audience-to-landing-page alignment Quality Score gains of 7 to 10 points on average Predictable month-over-month scaling tied to leads & revenue

FAQ

Frequently asked questions

Pricing depends on account size, scope, and whether it's a one-time audit or ongoing management — get in touch and I'll give you a clear quote before any engagement begins.

Most accounts show measurable improvement in cost per lead within 2–3 weeks, with fuller optimization gains by 60 days as data accumulates.

I manage campaigns hands-on, working directly inside your own Google Ads account — not just advising from the sidelines.

I typically work with businesses spending ₹0.5–5 lakh/month on Google Ads.

Yes — I review your current account structure, tracking setup, and spend efficiency and share specific findings before any engagement begins.

I typically recommend a minimum of ₹30,000/month in ad spend, separate from my consulting fee, to gather enough data for reliable optimization. Below that, Smart Bidding and conversion tracking don't have enough volume to work effectively.

Yes. I work inside an account you own and control — you're never locked into an agency-owned account. You keep full campaign history and conversion data if we ever stop working together.

With most agencies, your account is handled by a junior account manager, often with several other accounts at the same time. With me, I personally manage every account directly — no hand-offs, no account manager turnover, and direct access to the person actually making optimization decisions.

Yes — I work with clients across UAE and the USA, with reporting and calls scheduled to fit your time zone.

LET’S TALK

Let's find out what's actually costing you leads

Book a free account audit. I'll show you exactly where your budget is leaking and what a restructured campaign could realistically save you — with real numbers from your own account, not projections.

Book Your Free Audit


Contact

Contact Info

Our Location

Defence Empire Colony, Tilapta Karnwas, Greater Noida, Gautam Budha Nagar, 201306

Phone Number

+918826471068

Email Address

consult@growthbyajeet.com

Get In Touch

Let’s discuss your goals and craft a data-driven digital strategy that delivers measurable business growth.

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